These findings indicate that processes of group identification and adaption take place in online forums in a similar way as in real life settings. The decrease in use of ‘I’ and increase in use of ‘we’ signals a collective identity formation within the forum. The increased use of ‘they’ signals increased distancing to one or more outgroups. The linguistic adaption is also a signal of normal group processes, showing that individuals in online forums want to be part of the group and hence adapts to the norms of the group.
— Read on From I to We: Group Formation and Linguistic Adaption in an Online Xenophobic Forum